Benefit Listing Guidelines and Instructions

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❗️Please, read carefully before starting to fill out this form.

Important Note: This form is designed to collect 1 Brand/Product/Service information to list it as a benefit on the eBC Platform.

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1️⃣ Learn about the ePN Benefit Listing

Before you start, you will need to learn more about the ePN Benefit Listing activity and requirements. 

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ePN Benefit Listing is a long-term targeted marketing campaign that ensures exposure to the right market segment and creates long-term client stickiness with your Company Brand/Product/Service. It is the process by which you list your brand/product/services as a benefit for eBen clients and their users, exposing an exclusively discounted corporate rate for visibility and exposure for them. The information you provide on this form marks your requirements for different procedural parameters to personalize how your benefit listing and benefit claiming will work. Further, all the material you provide including files, text, discount rate, visuals, and Terms and Conditions (T&Cs) will show on all the benefit centers we maintain. First, you need to define a suitable listing strategy. 

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Defining your Benefit Listing Strategy
Deciding on your benefit listing strategy is essential to ensure you achieve the goals you set for this listing. Please, prepare the answers to these questions to support us in advising the best way forward for your listing:

→ What are you advertising for?

Is it your Brand (Company), one particular Product/Service, or a group of Products/Services?

→ What are the main goals you would like to achieve?

For example, this could be "increase the market awareness for a newly launched service."

→ What is your Brand/Product/Service the main differentiator (perceived unique selling point)?

Like, how do you stand out against your competitors?

→ What is the main message or value proposition you want to convey about your Brand/Product/Service? 

→ What is the discount strategy you are planning to adopt?

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In addition, please prepare the following material as you will need to provide it to complete this form:

→ (Required) Products and/or services detailed description, features, specs, brochures, etc...

→ (Required) Benefit Claim Terms and Conditions.

→ (Required) 3 to 10 images (accepted format: PNG).

→ (Optional) 1 YouTube Video Clip URL.

→ (Required) Your active Social Platform URLs.

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With a clear listing strategy and relevant material, you can now explore different components of the form.

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2️⃣ Naming Your Benefit

The "Benefit Name" is the first touch point users see when they view your Product/Service. This is what users search for when they look for a type of benefits or a category of products/services they need. It is recommended to use a simple and representative name.

→ Use short and descriptive names. Like "Home Pet Grooming", "AI for Leaders", or "Basketball for Kids" etc.
→ Use the Brand name as the Benefit name only if you are advertising a Brand - not a Product or Service. 

❌ When naming your Benefit please don't:
→ include your company name or brand name in the Benefit Name.
→ use a very long or detailed name.
→ use location name. 
→ incorporate the discount percentage in the benefit name. Like, "Get 40% off...".
→ include the name of the category in the benefit name. Words like, "Training Course", "Dental Services", or "Kids Leisure Activity".

 

3️⃣ Describing Your Benefit

The Benefit Description for your Benefit is key for engagement and consumption. This is part they need to explore to know about your Company Brand/Product/Service. Below are the information sections that you will need to prepare before filling out the form. 

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→ Short Description
A short description of your brand/product/service is a maximum of 250 characters, which gives a summary of what you will offer and attracts the user to explore more. 

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→ Detailed Description
The Detailed description section is a full webpage that has a piece of comprehensive information about the Benefits. It can include text, illustrations, images, and videos of your Benefit. Make this count for you and include everything you can tell your customers. 

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→ Images
You will need to upload at least 3 images of your brand/ Service/ Product in PNG format. The size of the photo could not exceed 10MB. Your uploaded Images should be of high resolution and attractive enough to engage users on the platform. However, you could upload up to 10 images. 

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→ Video Clips
Although it is not a mandate, it is recommended to include some engaging video clips on your listings. This can include customer testimonials, teasers, and so on. You will need to provide the URL link of your video hosted on your YouTube channel.

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→ Social Platforms
Social Media is an important tool for building client trust and authenticity. Capitalizing on your current social presence helps the user stay connected and can also be used to promote businesses & organizations, to keep informed about current events and trends, while allowing you to up-sell and cross-sell different products/services. If you haven’t yet submitted your Social Media handles onto the Vendor Listing Form, please, make sure that you provide them on this form.

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→ The Call to Action Button
This Button is for users to claim their discount. Selecting the right name helps to relate to your product and the type of service you provide. For example: Calling the Action Button "Claim", "Book a meeting" or "Buy" makes a lot of difference.

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→ Benefit Claiming Terms and Conditions (T&Cs)
In this section, you will define your Benefit Claiming T&Cs. This helps you increase our users' understanding of your rules, requirements, and restrictions while eliminating disputes and complaints. When drafting your T&Cs, always consider all situations the buyer might face. For Example, what happens when there is a seasonal discount available; will users be able to avail of the discount listed? And, what is your return policy? Etc...

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4️⃣ The Corporate Rate (The discount)

In this section, you will be selecting the exclusive discount % you will be provided to the user of the eBC Platforms. This discount rate should be an exclusive discount that they will not claim elsewhere. 

As the listing fee is a fixed nominal, we recommend that you provide the maximum exclusive discount that users can't find anywhere else. After all, this is how they see your Brand/Product/Service as a corporate benefit. 

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5️⃣ The Benefit Claiming Process

You can always select the most suitable benefit claim process for your sales process.

 

Upon claiming the benefit, the system sends your Vendor Administrator a Fulfillment Order containing the user information (Name, Company, Title, Mobile Number, and Corporate Email Address) and a benefit claim confirmation email (or a mobile notification) to the user. This should contain relevant information about how they will claim their discount.

 

Your options here are:

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1. (Recommended) Issue a single-use Discount Code (Discount Voucher) that the users can use only once when purchasing from your Mobile App, Website, or your physical location. Users will need to generate a new code (voucher) to claim another discount for another purchase. In this case, you will need to provide a list of Alphanumeric and non-serial discount vouchers and upload it into the form in an XLS format.

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2. Issue an Open Discount Code ( Open Discount Voucher) that all our users can use when they are purchasing from your Mobile App, Website, or in your physical location. In this case, you should be prepared that this code might float across in the market and can be used by other customers, as users can now share it with non-users. This code will be included in the confirmation email.

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3. Issue a single-use Discount Code (Discount Voucher) that the user can show in your outlet/shop/office/clinic to claim their discount when they visit to purchase. This can be converted into a barcode that your floor manager can scan or upload to your POS system. 

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4. Issue a discount confirmation email with a promise that your team will call the client. In this case, you can use the standard email template the system caters to or request to customize your own. 

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5. Issue a discount confirmation email with a request for the user to contact you to book an appointment or request a bespoke service. In this case, you can use the standard email template the system caters to or request to customize your own. 

User Purchasing and Payment Collection.

The payment collection method depends on the nature of your business and various other parameters of the order lifecycle. You can define your business rules to authorize payments and collect payments at the time of the order, and can accordingly collect payments for users' orders. You can select to use our payment gateway and eBen can collect the payment on behalf of the user.

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6️⃣ FAQs
 

→ What happens after filling out this form?
After filling out this form, the ePN Operations (Ops) team at eBen will review and evaluate your submission and deploy it onto the Discount Platforms we manage and maintain. Listing a Benefit may take up to 48 working hours. After this, you will be requested to test the listing and provide any required changes. Once approved, the listing will go live in the next 24 working hours and your Vendor Administrator will be notified by email. Please, be ready as the Ops team may contact you for suggestions, recommendations, or clarification. Make sure you provide comprehensive and authentic information about your brand, product, or service, and review your information before submission. 

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→ Can I amend or change this form after submission?
Unfortunately, you will not be able to change the content to the form after submission. Once submitted, you will get a confirmation email including all your inputs for reference. The OPS takes the input provided on this form as final. The form will take a maximum of 48 working hours to be set up on the platform. If you still wish to include changes, you will need to initiate a Help-Desk Service Request (SR), and the OPS team will evaluate the requirements and get back to you. Please, note that some changes will have a coupled fee. To avoid extra charges, please, make sure you review the form well before submission. 

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Q: What are the benefits of multiple Benefit Listings for my brand?
A: Listing multiple products/services for your brand helps you get your products into the right marketplaces without any hassle. All the work is done for you, so all you have to do is upload your products/ Services.
OnePatch is a game-changer for businesses looking to streamline their operations and increase their Brand visibility. In addition, you will benefit from the growing customer base. Internal competition stimulates growth. Become a market leader. At the same time, increase your brand awareness and reputation.

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Q: Can I amend or change this form after submission?
A: Unfortunately, you will not be able to change the content to the form after submission. The only solution for that is to resubmit a new form. And to make sure that you revise all the information provided before submission. Upon Submission, you will receive an email notification with all the information provided.

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Q: How many Single Use Discount Codes, should I provide if I am using this method for the Benefit Claiming method?
A: A Minimum of 100 single-use discount Codes (Vouchers) should be provided to us in an Excel Sheet format so that we can upload it into the system. An available-to-promise aromatic alert will email you the Vendor administrator to replenish when 90% of the Codes (Vouchers) are consumed. To top-up your Discount Codes (Vouchers), your Vendor Administrator needs to initiate a Help-Desk Service Request (SR).

 

7️⃣ Need Help?

If you still need additional help on the best strategy to list or what to include or exclude about your benefit, please visit our ePN Support page or initiate a Help-Desk Service Request to describe the challenge you are facing, and our team will do their best to support you. 

Kindly, note that sending an email to us does not count as a Help-Desk Service Request and does not ensure a response time nor the quality of service we commit to provide and maintain. Our response time SLA is 24 hours from the time you have created the Service Request. We are happy to serve to the maximum of our capacity and above all we appreciate your understanding and cooperation.

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Now, Let's get started...